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NBA Decoded AT
AfroTech & BEYOND
Sports & TECHNOLOGY
NBA Decoded is a dynamic NBA sub-brand that lives at the intersection of culture, technology, and the game. Created to showcase how innovation drives basketball forward, NBA Decoded celebrates the ways technology enhances performance, storytelling, and fan connection. From tentpole events to partner activations, NBA Decoded serves as the league’s platform for exploring the future of the sport—spotlighting advancements that redefine how the game is played, experienced, and shared around the world.
2024-Present
NBA DECODED
Where Creativity Meets A Symphony of Visions
NBA Decoded
brand identity
The brand identity aims to embody the NBA’s genuine fusion of sports and technology, reflecting our role as forward-thinking pioneers driving innovation and connection between the fans and the game.
THE TIP-OFF:
HOOPS, CULTURE & TECH
Spearheaded as Creative Director on bringing to life an immersive visual experience that seamlessly blended basketball’s legacy with the energy of innovation, elevating the event’s storytelling through dynamic design that connected culture, technology, and community.
ADDITIONAL
MULTIMEDIA CREATIVE
Additional assets designed to communicate and elevate the brands presence across several platforms.
Where Creativity Meets A Symphony of Visions
other relevant work
See how creativity and visual storytelling come to life across different projects.
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